Michael Zakkour

Areas of Expertise

The New Retail; Digital Commerce; Retail & Consumer Products; China/Asia Pacific digital commerce; China/Asia retail, consumers, and consumption; retail technology; Cross Border eCommerce; Digital Globalization.


Michael Zakkour is the Founder and Chief Strategist to consulting firm 5 NEW DIGITAL. He is also the co-author of the Wiley Books bestseller “China’s Super Consumers” & “The New Retail Revolution: How Alibaba, JD, and Tencent are Changing the World of Commerce” out in June, 2019.

Michael has more than twenty years’ experience in international market strategy and implementation, primarily in China and Asia where he has assisted more than 400 multi-national, SME, public and private enterprises on their entry and growth strategies, including some of the biggest names in retail, consumer products, technology, food and beverage, entertainment, health care, fashion and luxury. He frequently advises global brands, retailers, consumer product and technology companies on digital and eCommerce, the New Retail; consumer centricity; China/APAC retail, consumer and digital strategy; global eCommerce and digital transformation strategies, structures and implementation; direct to consumer commerce; consumer-focused supply chains and logistics.

Prior to 5 NEW DIGITAL, he was the Vice President at Tomkins International where he led the Tompkins China/APAC market, consumer and e-commerce strategy and operations practice & The Global eCommerce practice for almost a decade. He was also the founder and managing director of China BrightStar, LLC, a leading China market strategy firm.

Michael is a regular guest and contributor at the BBC, CNN, NBC, Fox Business, NPR, and in other global media channels sharing his insights on digital commerce; new retail; global e-commerce; and China. He has lectured at Columbia, Northwestern, UPENN, Yale, The Confucius Institute, NYU, The China Institute and at dozens of other schools, conferences, government institutions and corporations around the world.

His extensive, hands-on dealings in China during the last 17 years have led Michael to be widely sought after by businesses, institutions, universities on such topics as branding + retailing in China, luxury in China, Chinese business and investment opportunities; the ever-changing nature of China–U.S. trade and political relations; cross-cultural negotiation; manufacturing/sourcing/supply chain management; marketing, sales, and distribution in the Chinese market.

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